Selling From the Stage II

Okay, it's time to brag a bit.

We just put on the Speak Your Way to Wealth seminar a month ago. It was quite an event, 17 powerful speakers talking about everything to do with using speaking as a marketing tool to grow your business.

I was one of those 17 speakers and I sold two items, my new Solutions Press Protege Program and my book publishing program. I only wanted to sell 10 book publishing programs because I'm getting really busy with book projects. However, I'll sell all the Protege Programs you want and it's worth it because you get ongoing support via teleseminar for your writing projects.

Anyway, the brag is: I sold more product than anyone else at Speak Your Way to Wealth!

Go back a few posts and read the Selling From the Stage post in July. It'll give you a lot of pointers on how I did it and how you can do it too.

The best ones are:

• Have a great product you believe in
• Make sure your audience understands the value of your product
• Give them a great deal on your product
• Use powerful stories to create emotional impact
• Engage the audience, use humor, be loose, have fun on stage
• Tell them exactly what you want them to do

To learn how to tell stories, check out my Story Magic Home Study Course at www.leepound.com/storymagic.htm.

To find out more about the Protege Program, go to www.leepound.com/protegeprogram.htm.

And those 10 book publishing programs? They're about gone. And I'm being very picky about who I let get the last spots. My email is on the web site if you think you might qualify.

Consider the Audience

Many beginning speakers are more concerned with how they do on stage than with how much the audience gets out of the speech they give.

To give a successful speech, you must watch your audience, react to their reactions to you, pause to give them time to assimilate the material you just presented, and SLOW DOWN so they can keep up with you.

Don't rush to "get everything in." If you don't get to some of your material, your audience will never know. They will know if you rush your finish and will remember the rush more than the call to action you tried to give.

Next time slow down, use more pauses, play with the audience and make them feel like you care more about them than about getting your speech over with.

Selling From the Stage

A lot of speakers will tell you they would never stoop to selling from the stage. They make their money from fees and, thank you, that makes them professionals.

What many speakers don't realize is that every time they open their mouths on stage, they are selling themselves, their message, their ideas and maybe their products and services.

We get on stage to educate, motivate, entertain and train. However, if we don't prepare the audience properly, they will never get our message. If a trainer just drones out the facts, the audience will fall asleep fast. If a speaker forgets to use humor and stories, the speech will fall flat. If the speaker has no call to action, they audience will never use the information the speaker gives.

One of the best ways to learn how to sell from the stage is to watch the masters in action. My business partner Arvee Robinson and I have a great opportunity to do just this August 22-24 at our Speak Your Way to Wealth seminar in Manhattan Beach, California. You can hear great speakers like Mark Victor Hansen, Adam Urbanski, Dave Lakhani, Brad Montgomery, Daniel Hall, Pamela Harper, Joe Nunziata, Eric Lofholm, and of course Arvee and I teach you how to use speaking to grow your business. You can sign up at http://www.speakyourwaytowealth.com/.

Next time you are up on stage, remember, you have to sell yourself to the audience before they will listen to you and buy your products and services.